2024
Motion
ROLE: Design & Animation
AGENCY: Odd COmmon
Agencie
Agencie
Agencie Group fuses architecture and structural engineering in a way most firms don't — they don't just design buildings, they have the technical capability to realise them. OddCommon led the rebrand and website, and brought us in for motion and animation.
The central idea was a generative logo system — a mark that changes algorithmically, inspired by the architectural convention of using three line weights when sketching. No two versions are identical. Users can generate their own. We brought that system to life in motion, showing how a brand can behave like the structures it creates: precise, variable and built on rules.
Agencie Group fuses architecture and structural engineering in a way most firms don't — they don't just design buildings, they have the technical capability to realise them. OddCommon led the rebrand and website, and brought us in for motion and animation.
The central idea was a generative logo system — a mark that changes algorithmically, inspired by the architectural convention of using three line weights when sketching. No two versions are identical. Users can generate their own. We brought that system to life in motion, showing how a brand can behave like the structures it creates: precise, variable and built on rules.
