2026
Brand Design
ROLE: Creative Direction
AGENCY: VIDANOISE
ASTRON
ASTRON
We led a brand design evolution for Astron Health, sharpening its visual identity to better reflect its position in digital healthcare. The project centered on a custom logotype and typography system, built to feel precise and trustworthy while staying approachable across clinical and consumer touchpoints.
Alongside the new mark, we refreshed the brand's color palette to bring more warmth and clarity to the identity, and developed a set of infographics to help translate complex health information into clear, digestible visuals. A dedicated motion system rounded out the evolution, giving the brand a consistent, considered rhythm across digital and interactive contexts.
Together, these elements moved Astron Health's identity from a functional starting point to a more distinctive, cohesive system — one built to scale across product, marketing, and communications while staying grounded in clarity and trust.
We led a brand design evolution for Astron Health, sharpening its visual identity to better reflect its position in digital healthcare. The project centered on a custom logotype and typography system, built to feel precise and trustworthy while staying approachable across clinical and consumer touchpoints.
Alongside the new mark, we refreshed the brand's color palette to bring more warmth and clarity to the identity, and developed a set of infographics to help translate complex health information into clear, digestible visuals. A dedicated motion system rounded out the evolution, giving the brand a consistent, considered rhythm across digital and interactive contexts.
Together, these elements moved Astron Health's identity from a functional starting point to a more distinctive, cohesive system — one built to scale across product, marketing, and communications while staying grounded in clarity and trust.
