2026
Design direction, Prototypes and Animation
ROLE: Creative Director
AGENCY: VIDANOISE
ASOS
ASOS
We led the design and animation on a vision video for the next generation of the ASOS app, working directly with the Head of Digital Product to bring a bold, forward-looking product concept to life. At the core of the film was ASOS's new AI functionality, letting users search for and virtually try on clothes — a shift the video needed to make feel intuitive, exciting, and true to the brand.
We shaped the visual language and motion design to translate this new AI-driven experience into a clear, compelling narrative, balancing product detail with the energy and style ASOS is known for. Every screen, transition, and interaction was crafted to make an ambitious future feature feel tangible and immediate.
The finished film became a rallying point internally, aligning the wider team around a shared vision for the app's future, and was also used to engage investors — demonstrating both the product's potential and the strength of ASOS's design direction.
We led the design and animation on a vision video for the next generation of the ASOS app, working directly with the Head of Digital Product to bring a bold, forward-looking product concept to life. At the core of the film was ASOS's new AI functionality, letting users search for and virtually try on clothes — a shift the video needed to make feel intuitive, exciting, and true to the brand.
We shaped the visual language and motion design to translate this new AI-driven experience into a clear, compelling narrative, balancing product detail with the energy and style ASOS is known for. Every screen, transition, and interaction was crafted to make an ambitious future feature feel tangible and immediate.
The finished film became a rallying point internally, aligning the wider team around a shared vision for the app's future, and was also used to engage investors — demonstrating both the product's potential and the strength of ASOS's design direction.
