Crossover is a 3-day interactive paid ticketed event during All-Star Weekend. The event includes programming from NBA players and alumni, branded workshops, activations and experiences, live performances, gaming competitions and basketball activities for 50,000 + attendees.
We worked with The Meta experiential team to create a design system for the eventacross 3D, motion and print.
Crossover is a 3-day interactive paid ticketed event during All-Star Weekend. The event includes programming from NBA players and alumni, branded workshops, activations and experiences, live performances, gaming competitions and basketball activities for 50,000 + attendees.
We worked with The Meta experiential team to create a design system for the eventacross 3D, motion and print.